Gavin Ambrose

Design Thinking for Visual Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.

Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.

The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 184
• Erscheinungstermin: 26. Februar 2015
• Englisch
• ISBN-13: 9781472572721
• Artikelnr.: 42013423

Autorenporträt

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Inhaltsangabe

Introduction Chapter one: Stages of Thinking The design process
Stage one - Define
Stage two - Research
Stage three - Ideate
Stage four - Prototype
Stage five - Select
Stage six - Implement
Stage seven - Learn
Industry view: NB Studio. Chapter two: Research Identifying drivers
Information gathering
Target groups
Samples and feedback
Industry view: Tanner Christensen. Chapter three: Idea Generation Basic design directions
Questions and answers
Themes of thinking
Inspiration and references
Brainstorming
Value
Inclusion
Sketching
Industry view: Planning Unit. Chapter four: Refinement Thinking in images
Thinking in signs
Appropriation
Humor
Personification
Visual metaphors
Modification
Thinking in words
Type 'faces'
Thinking in shapes
Thinking in color
Thinking in technology
Industry view: Lavernia & Cienfuegos Chapter five: Prototyping Developing designs
'Types' of prototype
Vocabulary
What do do if you get stuck
Industry view: Second Story. Chapter six: Implementation Format
Materials
Finishing
Media
Scale
Series/Continuity
Industry view: Design is Play. Exercises Glossary Index