From Idea to Success: The Dartmouth Entrepreneurial Network's Guide for Start-Ups - Fairbrothers, Gregg; Winter, Tessa M.
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Turn Your Great Idea into a Thriving Business! "A guide that sets first-time entrepreneurs' feet in the right direction." Geoffrey Moore, author, Crossing the Chasm "There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs." Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don't know how? Help has arrived . . . For generations,…mehr

Produktbeschreibung
Turn Your Great Idea into a Thriving Business! "A guide that sets first-time entrepreneurs' feet in the right direction." Geoffrey Moore, author, Crossing the Chasm "There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs." Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don't know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea-any idea-from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your CompanyBuild your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.
  • Produktdetails
  • Verlag: MCGRAW HILL BOOK CO
  • Seitenzahl: 392
  • Erscheinungstermin: August 2011
  • Englisch
  • Abmessung: 231mm x 165mm x 36mm
  • Gewicht: 703g
  • ISBN-13: 9780071760799
  • ISBN-10: 0071760792
  • Artikelnr.: 32727389
Autorenporträt
Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents. Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
Inhaltsangabe
Introduction
SECTION 1- The Framework
Chapter 1: Who is the Entrepreneur?
Chapter 2: The Right Words to Say
Chapter 3: What's the Idea?
Chapter 4: Thinking About the Market
Chapter 5: Intellectual Property and Licensing
Chapter 6: Execution and Risk
SECTION 2- Building Your Idea
Chapter 7: Building a Business Plan
Chapter 8: The Founding Team/ Chapter 9: Building Boards
Chapter 10: Hiring People
Chapter 11: Your Competition
Chapter 12: On Money
SECTION 3- Managing the Company
Chapter 13: Keeping it Legal
Chapter 14: Non-profits and Social Entrepreneurship
Chapter 15: Everything's Negotiable
Chapter 16: On Sales and Selling
Chapter 17: Communication
Chapter 18: Making a Decision
Chapter 19: Accounting and Finance
Chapter 20: Correcting Your Course
Chapter 21: Growth, Incentives, and Change
Chapter 22: Liquidity
Conclusion