-12%
21,99 €
Statt 24,99 €**
21,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar
Versandkostenfrei*
0 °P sammeln
-12%
21,99 €
Statt 24,99 €**
21,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar
Versandkostenfrei*

Alle Infos zum eBook verschenken
0 °P sammeln
Als Download kaufen
Statt 24,99 €**
-12%
21,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar
0 °P sammeln
Jetzt verschenken
Statt 24,99 €**
-12%
21,99 €
inkl. MwSt.
**Preis der gedruckten Ausgabe (Gebundenes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
0 °P sammeln
  • Format: ePub


What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 6.02MB
Produktbeschreibung
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: * what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products * recruiting and coaching the members of product teams, first to competence, and then to reach their potential * creating an inspiring product vision along with an insights-driven product strategy * translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build * redefining the relationship of the product teams to the rest of the company * detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 432
  • Erscheinungstermin: 3. Dezember 2020
  • Englisch
  • ISBN-13: 9781119691327
  • Artikelnr.: 60720407
Autorenporträt
MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love. CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.
Inhaltsangabe
Part I: LESSONS FROM TOP TECH COMPANIES 1Chapter 1: Behind Every Great Company 6Callout: Product Discovery 13Chapter 2: The Role Of Technology 15Callout: The Technology Leader 19Chapter 3: Strong Product Leadership 21Chapter 4: Empowered Product Teams 28Chapter 5: Leadership In Action 30Chapter 6: A Guide To EMPOWERED 31Part II: COACHING 34Chapter 7: The Coaching Mindset 36Callout: Alternatives to Manager as Coach 42Chapter 8: The Assessment 44Chapter 9: The Coaching Plan 52Callout: Coaching Tech Leads 66Callout: Coaching Product Designers 68Callout: LOVED 70Chapter 10: The One on One 74Chapter 11: The Written Narrative 83Chapter 12: Strategic Context 87Chapter 13: Sense of Ownership 92Callout: The Power of Equity 97Chapter 14: Managing Time 99Chapter 15: Thinking 103Chapter 16: Team Collaboration 106Chapter 17: Stakeholder Collaboration 112Callout: Building the Foundation for Trust 114Chapter 18: Imposter Syndrome 116Chapter 19: Customer-Centricity 119Chapter 20: Integrity 123Chapter 21: Decisions 129Chapter 22: Effective Meetings 136Chapter 23: Ethics 140Chapter 24: Happiness 145Callout: The Greatest Coach 150Chapter 25: Leader Profile - Lisa Kavanaugh 152Part III: STAFFING 156Chapter 26: Competence and Character 159Chapter 27: Recruiting 164Callout: Making Recruiting a Priority 167Callout: Outsourcing 169Chapter 28: Interviewing 171Callout: My Favorite Interview Question 174Chapter 29: Hiring 176Callout: Span of Control 178Chapter 30: Remote Employees 181Chapter 31: Onboarding 186Callout: APM Programs 189Chapter 32: New Employee Bootcamp 193Chapter 33: Performance Reviews 197Chapter 34: Terminating 199Chapter 35: Promoting 202Callout: Retention 204Chapter 36: Leader Profile - April Underwood 205Part IV: Product Vision and Principles 209Chapter 37: Creating A Compelling Vision 211Callout: Who Owns the Product Vision? 215Chapter 38: Sharing The Product Vision 216Callout: Sharing Product Vision vs. Roadmaps 220Callout: Product Vision and Architecture 222Chapter 39: Product Principles and Ethics 223Chapter 40: Leader Profile - Audrey Crane 225Part V: TEAM TOPOLOGY 230Chapter 41: Optimizing for Empowerment 233Chapter 42: Team Types 238Chapter 43: Empowering Platform Teams 242Chapter 44: Empowering Experience Teams 246Callout: Topology and Design 250Callout: Topology and Reporting Structure 252Chapter 45: Topology and Proximity 253Chapter 46: Topology Evolution 257Chapter 47: Leader Profile - Debby Meredith 260Part VI: PRODUCT STRATEGY 265Chapter 48: Focus 270Chapter 49: Insights 277Callout: Vision Pivots 285Chapter 50: Actions 286Chapter 51: Management 289Chapter 52: Leader Profile - Shan-Lyn Ma 292Part VII: TEAM OBJECTIVES 295Chapter 53: Empowerment 300Chapter 54: Assignment 307Callout: Longer-Term Objectives 311Chapter 55: Ambition 313Chapter 56: Commitments 316Chapter 57: Collaboration 320Chapter 58: Management 323Chapter 59: Accountability 326Callout: Attribution of Key Results 328Chapter 60: Objectives In Perspective 330Chapter 61: Leader Profile - Christina Wodtke 333Part VIII: CASE STUDY 337Chapter 62: Company Backgrounder 340Chapter 63: Company Objectives 342Chapter 64: Product Vision and Principles 344Chapter 65: Team Topology 345Chapter 66: Product Strategy 351Chapter 67: Product Team Objectives 361Callout: Level of Ambition 370Chapter 68: Business Results 371Chapter 69: Key Takeaways 373Chapter 70: Leader Profile - Judy Gibbons 376Part IX: BUSINESS COLLABORATION 380Chapter 71: The Role Of Product Leaders 382Chapter 72: Stakeholder Management vs. Collaboration 386Callout: The Agency Model 388Chapter 73: Shared Insights And Learning 390Chapter 74: Keeping The Lights On 392Chapter 75: Evangelism 394Chapter 76: Leader Profile - Avid Larizadeh Duggan 397Part X: INSPIRED, EMPOWERED And Transformed 402Chapter 77: Meaningful Transformation 403Callout: The Cost of Transformation 405Chapter 78: Transformation In Action 407Chapter 79: TRANSFORMED 415Chapter 80: The Most Important Thing 418Chapter 81: The Destination 422Acknowledgments 426About the Authors 429
Rezensionen
Praise for EMPOWERED"EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I've been waiting for in one book."--Jeff Patton, Product Process and Design Coach"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons."--Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way."--Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity"If you're leading product people or even the whole product organization of your company, this book is for you. It's the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company's environment."--Petra Wille, Product Leadership Coach"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best--create satisfying, engaging experiences for your users and customers."--Simon Zhang, CEO, Growing IO"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!"--Shamim Mohammad, SVP, Chief Information and Technology Officer, CarMax"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I'm filled with both excitement and fear. What new product techniques are our competitors using that we are missing? EMPOWERED hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!"--Jeff Trom, CTO, Workiva"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. EMPOWERED to change their companies in order to survive and thrive."--Frerk-Malte Feller, COO, Afterpay"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'' manual for building great product companies that last."--Amanda Richardson, CEO, CoderPad"I included INSPIRED as mandatory reading for anyone joining my product development teams. Now I'll add EMPOWERED to the list of mandatory reading."--Joca Torres, CPO, Gympass"INSPIRED has been a manual for our team to build better products. EMPOWERED is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day."--Ian Cairns, Head of Product for Twitter Developer Platform"EMPOWERED is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings."--Punit Soni, founder, CEO, Suki…mehr