Stephen F. Gambescia, E. Gonzalez

Managing a Public Speaker Bureau

A Manual for Health and Human Services Organizations

• Gebundenes Buch

Produktbeschreibung

The mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital. Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau:

- Establishing a clear strategic purpose;

- Recruiting and training speakers;

- Generating publicity;

- Ensuring the right fit between speaker and audience;

- Monitoring, feedback, and audience satisfaction.

In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.

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-Very hands on material with lots of sample letters and questionnaires
-No other resource on this topic tailored to health and human services

-Motivated and entrepreneurial author (Gambescia)

Produktdetails

• Verlag: Springer / Springer Netherlands / Springer US
• Artikelnr. des Verlages: 978-0-306-48566-4
• 2004 edition
• Seitenzahl: 124
• Erscheinungstermin: 21. September 2004
• Englisch
• Abmessung: 238mm x 159mm x 14mm
• Gewicht: 454g
• ISBN-13: 9780306485664
• ISBN-10: 0306485664
• Artikelnr.: 13281383

Autorenporträt

Stephen F. Gambescia, Cabrini College, Radnor, PA, USA / Evelyn Gonzalez, Fox Chase Cancer Center, Philadelphia, PA, USA

Inhaltsangabe

Introduction Chapter 1 - The Purpose of Your Organization's Public Speaker Bureau Chapter 2 - Creating Your Own Promotional Material: Unique Identifier Aesthetically Attractive - Benefits Statement - List of Topics - Speaker Request Form - Procedures, Policies, and Conditions - Other Information Chapter 3 - Recruiting Speakers for Your Speaker Bureau: Speaker Characteristics Recruitment Is a Process Chapter 4 - Orienting and Training Your Speakers: Topical and Issue Areas Public Speaking Techniques - Logistics Training for Your Speaker - Formal Public Speaker Bureau Trainings Chapter 5 - Tools and Resources for Your Speakers: Resources Educational Tools - Equipment Chapter 6 - Publicizing Your Public Speaker Bureau: News Releases Homepage on the World Wide Web - Direct Mail - 'What Else?' Marketing - Speakers' Marketing Chapter 7 - Coordinating Requests from Your Constituents: Processing Your Speaker Bureau Requests Interaction with the Group's Contact/Coordinator Chapter 8 - Securing a Speaker for an Engagement: Confirming the Speaker Request Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement Chapter 9 - Evaluating Your Public Speaker Bureau Program: Overall Evaluation Other Speaker Evaluation Questions - Evaluating the Site and Site Coordinator - Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program - Designing an Evaluation Program for Your Speakers Bureau - Balancing Systematic and Informational Evaluations Chapter 10 - Summary and Final Tips for Success Index