J. S. McDougall

#tweetsmart (eBook, PDF)

25 Twitter Projects to Help You Build Your Community

• Format: PDF

Produktbeschreibung

"e;OK. Ive got my Twitter accountnow what can I do with it?"e; Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isnt just another social media marketing bookits the anti-marketing how-to community-engagement book.Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, youll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.Put a new wrinkle on an old contest: "e;be the 10th person to tweet"e;Create a hashtag game around your company or productsInstead of polling, ask your followers to help you make a product decisionMake MadLibs out of your marketing copy or mission statementHold a scavenger hunt, and relay clues via TwitterOrganize a weekly Twitter chat on various subjectsSolicit funny product shots, using Twitters photo-sharing utilitySpontaneously tweet from a store location: "e;Meet me now and win!"e;

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 108
• Erscheinungstermin: 14. Februar 2012
• Englisch
• ISBN-13: 9781449329266
• Artikelnr.: 42123981

Autorenporträt

Jesse has over 12 years of experience as a web designer, programmer, and web strategist. He speaks about web strategy and content marketing at conferences across the country and is the author of eight books about conducting business on the web. He is the co-owner of Catalyst Webworks, a web design and strategy firm focusing on the book publishing industry with clients across the US. He enjoys skiing, motorcycling, camping, motorcycle-camping, and ski-motorcycling. Currently, he lives in Vermont.

Inhaltsangabe

Dedication
Preface
Introduction
What This Book Is
What This Book Is Not
But What If Twitter Goes Away?
How to Use This Book
The QR Codes
Conventions Used in This Book
Using Code Examples
Safari® Books Online
How to Contact Us
Chapter 1: The Radio Contest
1.1 Advanced Strategies
Chapter 2: The Tweet & Eat
2.1 Advanced Strategies
Chapter 3: Hashtag Games
3.1 Advanced Strategies
Chapter 4: Twitter Market Research
4.1 1. You Will Get an Answer
4.2 2. Your Audience Will Invest Emotionally in You and Your Product
Chapter 5: Twitter AdLibs
5.1 Advanced Strategies
Chapter 6: Twitter Haiku
Chapter 7: Photo Caption Contest
7.1 Advanced Strategies
Chapter 8: Treasure Hunt
8.1 Advanced Strategies
Chapter 9: Twitter BOGO-Buy One, Get One
9.1 Advanced Strategies
Chapter 10: Discussion Groups
Chapter 11: Tweet Bombs
11.1 Advanced Strategies
Chapter 12: Web Scavenger Hunt
Chapter 13: Random Retweet
13.1 Advanced Strategies
Chapter 14: A Picture is Worth 7.14 Tweets
Chapter 15: The Star in the Crowd
Chapter 16: Digital Hide & Seek
Chapter 17: Smile. You're on Camera.
Chapter 18: Half-Off Hangman
Chapter 19: Topic Quotes
Chapter 20: Twitter Trivia
Chapter 21: Twitter Telephone
Chapter 22: Where In The World Is...?
Chapter 23: I Feel So Close To You Right Now
Chapter 24: I've Got The Golden Ticket!
Chapter 25: Real-World Scavenger Hunt