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Frontmatter -- Preface -- Contents -- A Copernican revolution in political research: Reflections on the rainbow of essays in this book / Ahonen, Pertti -- Part I: A rainbow of perspectives: Whence they came and where they are now -- Political semiotics and the zero signifier / Lemert, Charles -- Textuality, social science, and society / Brown, Richard Harvey -- In re-search of plenitude: Some epistemological remarks in the postmodern era / Daudi, Philippe -- Textual strategies or strategies with texts: Tel Quel and the social conditions of production of an avant-garde / Kauppi, Niilo -- Part II: Stretching the rainbow: Colors fading and reappearing -- Answering back: Power struggles in story and Speech / Corrigan, Peter -- Semantic strategies as a means of politics: Linguistic approaches to the analysis of "semantic struggles" / Busse, Dietrich -- Rationality and adlinguisticity in Foucault's political action / Casanovas, Pompeu -- Part III: Re-establishing links between political and legal discourse -- Public opinion, rights, revolutions: Transformations in laws and values / Kevelson, Roberta -- Habeas Corpus: A semiotic analysis of common law cartographies / Goodrich, Peter / Hachamovitch, Yifat -- The monopoly of legal discourse / Tiihonen, Paula -- Part IV: Semioticizing management and organizations -- The rhetorics of bureaucracy / Summa, Hilkka -- Reconstructing cultural analysis in organizations: Alternatives to the modernist tale / Schultz, Majken -- Identity, recursiveness and change: Semiotics and beyond / Kallinikos, Jannis -- Technologies of representation / Cooper, Robert -- Part V: The study of communication as a contemporary breeding ground -- City marketing: A semiotic analysis / Kaufmann, Rebecca L. -- Who's afraid of the big bad tube? American prime time tv, Finnish audiences: Meanings, pleasures, and the rule of aberrations / Steinbock, Dan -- Benefit of the nation and self-interest: Some story/ies of a Finnish political debate / Moring, Tom -- International communication: From the aboutness approach to the self-referential approach / Marcus, Solomon -- Subject index