Promotion, Recruitment and Retention of Members in Nonprofit Organizations - Valencia, Cecilia Isabel Calderón; Cavazos-Arroyo, Judith
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Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

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Produktbeschreibung
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.
Autorenporträt
Cecilia Isabel Calderón-Valencia is a Research Professor at UPAEP University, Mexico. She teaches Marketing Management, Marketing Metrics and Research Methodology. She is a leading consultant in Marketing Management. Judith Cavazos-Arroyo is Professor at the Interdisciplinary Postgraduate Centre at UPAEP University, Mexico. Her research focuses mainly on issues of social marketing and social innovation. Alfonso López-Lira Arjona is a leading consultant and Research Professor in management, innovation, and entrepreneurship at Universidad Autónoma de Nuevo León. As a national accredited researcher, he is interested in business growth and organizational innovation.