D. Wolf

Public Relations in China (eBook, PDF)

Building and Defending your Brand in the PRC

• Format: PDF

Produktbeschreibung

Produktdetails

• Verlag: Palgrave Macmillan UK
• Erscheinungstermin: 29. April 2016
• Englisch
• ISBN-13: 9781137483812
• Artikelnr.: 44169952

Autorenporträt

Inhaltsangabe

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Introduction 1. Putting PR to Work in China 2. Public Relations and the Chinese Government 3. Handling the Media in China 4. PR and Corporate Change in China 5. Avoiding and Managing a Crisis in China 6. Corporate Social Media in China 7. Effective China PR8. 360º Public Relations in China 9. Public Relations Agencies in China

Rezensionen

'This book should be a key reference for those aspiring to win in the complex China market. David Wolf brilliantly synthesizes a professional lifetime of wisdom and insights in public relations in China and presents these in a richly engaging manner. Implementing the recommendations and avoiding the pitfalls identified by this public relations pioneer will help companies win in the China market where anything is possible, but nothing is easy.'

-Mary B. Teagarden, Professor of Global Strategy, Thunderbird School of Global Management

"Not only is David Wolf one of the foremost authorities on China's multifaceted public relations industry, but he has consistently demonstrated an uncommon ability to turn his many years of experience and insight into the kind of eloquent intelligence that remains rare in such a critical market. Businesses looking to proceed successfully in the country would do well to take note."

-Arun Sudhaman, Partner/Editor-in-Chief, The Holmes Report

'Wolf draws on his decades of experience to demonstrate how PR in China is much more than simply press releases and media engagement, but instead a critical function that impacts all aspects of a business's China operations especially sales. Anyone thinking about or currently doing business in China should read this book.'

-Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global

'I always felt that David Wolf could write the book on public relations in China. Now he has. David is the one of the preeminent voices on how companies can navigate and succeed through their public relations efforts in China. I'm honored to have David as a colleague at Allison+Partners and so pleased that many others will be able to enjoy David's unique perspectives through this book.'

- Scott Allison, Founder and Chairman, Allison+Partners, LLC