Ethics in Public Relations - Parsons, Patricia J.
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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the tools and knowledge to enable them to make defensible decisions. Not a 'tome' on ethical theory so much as an insightful guide, it explains in detail the personal and professional issues that affect public…mehr

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Produktbeschreibung
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the tools and knowledge to enable them to make defensible decisions. Not a 'tome' on ethical theory so much as an insightful guide, it explains in detail the personal and professional issues that affect public relations practitioners regularly, such as truth and trust, relationships with journalists and outside conflicts. Written by a leading academic in the field, this fully updated second edition of Ethics in Public Relations includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing, and deception in PR and the moral responsibilities of organizations. Practical and engaging, it is a must-have for any public relations practitioner or student.
Autorenporträt
Patricia J Parsons is an associate professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. She currently teaches public relations ethics to undergraduates along with courses in strategy and managing organizational public relations. She also provides a consultative practice in healthcare communications and PR through her consultancy, Bio-medical Communications Inc. She is accredited in Public Relations by the Canadian Public Relations Society (CPRS) and is a CPRS fellow.