A Handbook of Corporate Communication and Public Relations (eBook, ePUB)

Redaktion: Oliver, Sandra

• Format: ePub

Produktbeschreibung

This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 480
• Erscheinungstermin: 22. April 2004
• Englisch
• ISBN-13: 9781134314478
• Artikelnr.: 47884641

Autorenporträt

Sandra Oliver is a senior academic lecturer and researcher at Thames Valley University, London where she directs the MSc Corporate Communication Programme. She is founding Editor-in-Chief of Corporate Communication International Journal and has written extensively on the topic of corporate communication, including Public Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies (1997).

Inhaltsangabe

Section 1: Corporate Communication at National Level 1. Diversity
Programmes: In the Contemporary Corporate Environment 2. A Practice
Approach to Designing a Change Communication Programme 3. Corporate and
Government Communication: Relationships, Opportunities and Tensions 4.
Corporate Communication: In Listed and Unlisted Family Enterprises 5.
Public Sector Corporate Communication: Strategic Challenges for the
Executive 6. Public Relations and Democracy 7. Knowledge Management for
Best Practice Section 2: Corporate Communication at International Level 8.
Communication Audits: Building World-Class Communication Systems 9. The
Impact of Terrorist Attacks on Corporate Public Relations 10. Different
Corporate Communication Practice in Successful and Unsuccessful Companies
11. Advertising and Public Relations in China 12. Corporate and
Organizational Communication 13. Assessing Integrated Corporate
Communication 14. New Technology and the Changing Face of Corporate
Communication 15. The Olympic Games: A Framework for International PR
Section 3: Managing Image, Identity and Reputation 16. The Chinese
Dimension 17. Corporate Reputation 18. Corporate Communication for
Continuity Planning 19. PR Crisis Management in the Internet Mediated Era
20. Reputation and Leadership in a Broadcast Company 21. Facets of the
Global Corporate Brand Section 4: The Future is Now 22. Priorities Old and
New for UK PR Practice23. Visualising the Message: Why Semiotics is the Way
Forward - 24. Methodological Issues for Corporate Communication Research
25. Communication for Creative Thinking in a Corporate Context 26. Language
as a Corporate Asset 27. The Global Village: It's Here!28. Ethics and the
Corporate Communicator 29. The New Frontier for Public Relations