Joost van Dreunen

One Up

Creativity, Competition, and the Global Business of Video Games

• Gebundenes Buch

Produktbeschreibung

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 296
• Erscheinungstermin: 6. Oktober 2020
• Englisch
• Abmessung: 234mm x 164mm x 25mm
• Gewicht: 614g
• ISBN-13: 9780231197526
• ISBN-10: 0231197527
• Artikelnr.: 59257718

Autorenporträt

Joost van Dreunen

Inhaltsangabe

Preface
Acknowledgments
Introduction
Part I. Games as a Product
1. Digitalization of Interactive Entertainment
2. Games Industry Basics
3. Empire on the Edge of the Volcano
Part II. Games as a Service
4. Everyone IS a Gamer Now
5. Myth of the Mobile Millionaire
6. Greatly Exaggerated Death of the Console
7. Glorious Return of PC Gaming
Part III. Games as Media
8. Epic Quest for Intellectual Property
9. Watching Other People Play Video Games, and Why
10. Next-Gen Revenue Models
Conclusion
Appendix: Empirical Procedures
Notes
Bibliography
Index