'The Mod' is one of the rare youth movements you can look on back years later "without any embaressment". Their style was always the embodiment of cool. The look of Teds and Hippies only got famous years later. It was called ‘Vintage’ or ‘Retro’ but the Mods were trendy right from the beginning.
They look sterling, mate! All in all this youth movement always was a fancy one linking riot with new…mehr'The Mod' is one of the rare youth movements you can look on back years later "without any embaressment". Their style was always the embodiment of cool. The look of Teds and Hippies only got famous years later. It was called ‘Vintage’ or ‘Retro’ but the Mods were trendy right from the beginning. They look sterling, mate! All in all this youth movement always was a fancy one linking riot with new fashion standards. Mods grow up as a postwar generation in the British Welfare state. In order to that they didn’t necissarly want to rebel or vary the political order. It was almost everything about fashion. While reading this book there grows the desire to buy two-tone-clothes: Fred Perry's button-down-shirts, ski pants and desert boots... and cruise through the town with a Italian scooter and the wind in your hair. Scream: 'Maintain your cool!'
Why it is like that? The book is comprised of exclusive interviews, f.e. with Richard Barnes, Johnny Moke, Graham Hughes, Peter Stringfellow, Kenney Jones, Bobby Gillespie and 'Mani' Mounfield, Eddie Piller and Gary Crowley. Those famous youth mover talk about the origin of the subculture. Therefore the chapters include information about the roots: music, fashion and beach riots. An amazing collection of pictures, wether known or out of private archives, underline this interesting report.
