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How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change?
In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens' voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF's global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions - governments and civil society organizations alike - to be in sync with their constituencies.
Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.
In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens' voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF's global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions - governments and civil society organizations alike - to be in sync with their constituencies.
Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.
"Tufte brings the significance of social change to life with eclectic and compelling illustrations across global contexts. This will be a classic text in conversations considering the importance of communication and the role of citizens in strategic social change. It is time for the field of communication for social change to take seriously the connections suggested in this book toward a more comprehensive framework. The attention here to social movements and political protests offers a welcome contribution to our scholarship and our practice."
Karin Gwinn Wilkins, University of Texas at Austin
"The ever-relevant Tufte has reinvented himself. With sensitivity he has crafted a coruscating and masterly book. The tight post-disciplinary synthesis solidifies the claim that communication study has such a key role in the reinvention of the humanities. Anyone interested in communication, humanity, democracy and change must read this book!"
Colin Tinei Chasi, University of Johannesburg
Karin Gwinn Wilkins, University of Texas at Austin
"The ever-relevant Tufte has reinvented himself. With sensitivity he has crafted a coruscating and masterly book. The tight post-disciplinary synthesis solidifies the claim that communication study has such a key role in the reinvention of the humanities. Anyone interested in communication, humanity, democracy and change must read this book!"
Colin Tinei Chasi, University of Johannesburg