Mark Tungate

Branded Beauty (eBook, ePUB)

How Marketing Changed the Way We Look

• Format: ePub

Produktbeschreibung

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 288
• Erscheinungstermin: 3. Oktober 2011
• Englisch
• ISBN-13: 9780749461829
• Artikelnr.: 38219948

Autorenporträt

Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.

Inhaltsangabe

Introduction: What is Beauty?
1- Chasing Cleopatra: The Origins of Beauty
2- The Glamour Professionals: Rubinstein and Arden
3- Out Come the Talons: Revlon
4- The Beauty Queen of Corona: Estée Lauder
5- The French Beauty Factory: L'Oréal
6- Giants in the Bathroom: From Soap Operas to Websites
7- The 5% Solution: The Importance of Scent
8- The Lure of Luxury: Designer Fashion and Beauty
9- A Face in the Crowd: Using Marketing to Find a Niche
10- The Quest for Eternal Youth
11- Welcome to Cosmetic Valley: The Land of The Labs
12- The Hollywood Factor: Max Factor and The Rise of Celebrity Marketing
13- Distributing Beauty: From Boots to Sephora
14- Beauty Goes Digital
15- Masculine Beauty
16- Beauty Around the World
17- Cosmetic Surgery Goes Mainstream
18- The Tattoo Artists
19- Organic and Sustainable Beauty
20- The Future of Beauty
Conclusion: The Price of Beauty