The Network Is Your Customer - Rogers, David L.
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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.…mehr

Produktbeschreibung
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
  • Produktdetails
  • Verlag: Yale University Press
  • Seitenzahl: 336
  • Erscheinungstermin: 27. November 2012
  • Englisch
  • Abmessung: 233mm x 154mm x 25mm
  • Gewicht: 482g
  • ISBN-13: 9780300188295
  • ISBN-10: 0300188293
  • Artikelnr.: 35525246