John O'Shaughnessy

Consumer Behaviour (eBook, ePUB)

Perspectives, Findings and Explanations

• Format: ePub

Produktbeschreibung

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 536
• Erscheinungstermin: 4. Dezember 2012
• Englisch
• ISBN-13: 9781350305229
• Artikelnr.: 62729966

Autorenporträt

JOHN O'SHAUGHNESSY was Professor Emeritus of Business, Columbia University, USA.