Meredith Davis, Jamer Hunt

Visual Communication Design (eBook, PDF)

An Introduction to Design Concepts in Everyday Experience

• Format: PDF

Produktbeschreibung

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.

In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.

This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 224
• Erscheinungstermin: 7. September 2017
• Englisch
• ISBN-13: 9781474221597
• Artikelnr.: 54817075

Autorenporträt

Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).

Inhaltsangabe

Foreword CHAPTER 1 - The importance of form The relationship between form
and context: Goodness of fit Form and meaning A little bit of history:
Twentieth-century attitudes toward "good form" New practices: The changing
context for contemporary design The shift in attention from artifact to
experience How this book is organized CHAPTER 2 - Getting attention
Introduction Contrast Figure-Ground Camouflage Color Size constancy Scale
Proportion Proximity Focus Layering Symmetry/Asymmetry Closure Continuity
Series and Sequences Pattern Rhythm and Pacing Motion Summary CHAPTER 3 -
Orienting for use and interpretive behavior Introduction Affordances
Channel Medium and Format Feedback Wayfinding Mapping Hierarchy Reading
Pattern Grouping Edge Relationships Direction Point of View Summary
CHAPTER 4 - Interpreting, interacting, and experiencing Introduction
Legibility and Readability Denotation and Connotation Framing Abstraction
Icon, Index, and Symbol Materiality Substitution Metaphor Parallel Form
Appropriation Ambiguity Cognitive Dissonance Summary CHAPTER 5 - Extending
and retaining meaning Introduction Schemas and Stereotypes Narrative
Archetypes Mnemonics Chunking Redundancy Graphic Identity Branding Summary
CONCLUSION Bibliography Index