Marketing Fashion Footwear - McLaren, Tamsin (University of Bath, UK); Armstrong-Gibbs, Fiona (Liverpool John Moores University, UK)
37,99 €
versandkostenfrei*

inkl. MwSt.
Versandfertig in über 4 Wochen
19 °P sammeln
    Broschiertes Buch

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully…mehr

Produktbeschreibung
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.Featured contributors:Margaret Briffa, BriffaMarc Debieux, Cheaney & SonsJason Fulton, This MementoMarc Goodman, Giancarlo RicciSimon Jobson, Dr. MartensTracey NeulsTricia Salcido, Soft Star ShoesJohn Saunders, British Footwear AssociationJoanne StokerMary Stuart, mo Brog
  • Produktdetails
  • Required Reading Range
  • Verlag: Bloomsbury Publishing PLC
  • Seitenzahl: 240
  • Erscheinungstermin: 4. Mai 2017
  • Englisch
  • Abmessung: 269mm x 207mm x 17mm
  • Gewicht: 819g
  • ISBN-13: 9781472579317
  • ISBN-10: 1472579313
  • Artikelnr.: 43113891
Autorenporträt
Tamsin McLaren is a Lecturer in Marketing at the University of Bath, UK. Her fashion industry experience in category and sales management, marketing, retail management, and visual merchandising inform current teaching and consultancy, and active research areas are; the retail environment, brand management and student employability.