John Dimarco

Digital Design for Print and Web

An Introduction to Theory, Principles, and Techniques

• Broschiertes Buch

Produktbeschreibung

Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.

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The all-inclusive guide--from theory to practice--for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: * Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials * Coverage of professional software including the Adobe Creative Suite * A wide variety of inspirational images from well-known designers * Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Produktdetails

• Verlag: John Wiley & Sons / Turner Publishing Company
• Seitenzahl: 352
• Erscheinungstermin: 1. März 2010
• Englisch
• Abmessung: 229mm x 188mm x 18mm
• Gewicht: 703g
• ISBN-13: 9780470398364
• ISBN-10: 0470398361
• Artikelnr.: 27869632

Autorenporträt

JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

Inhaltsangabe

Preface. Acknowledgments. Part One Theory and Principles. Chapter 1
Communication Goals. Chapter Objectives. What Is Graphic Communication?
Information. What Is Information? Principles and Goals: Design for
Information. Persuasion. What Is Persuasion? Principles and Goals: Design
for Persuasion. Education. What Is Education? Principles and Goals: Design
for Education. Entertainment. What Is Entertainment? Principles and Goals:
Design for Entertainment. References. Notes. Chapter 2 Design: Definition
and Devices. Chapter Objectives. Design as a Problem-Solving Tool. What Is
Design? Design Devices. Space, Format, and Structure. References. Chapter 3
Design: Elements and Principles. Chapter Objectives. The Visual Pieces.
Line. Shape. Texture. Value. Color. Type and Typography. Design Principles.
Evaluating and Critiquing Your Work. References. Chapter 4
Conceptualization and Planning. Chapter Objectives. Inspiration. Seven-Step
Design Process. Identify. Research. Target. Conceptualize. Create. Revise.
Evaluate. Digital Design Project Types. Possibilities. Annual Reports and
Business Reports. Announcements, Invitations, and Postcards. Advertising.
Books. Brochures and Collateral. Calendars. Catalogs. Direct Mail and
Direct Response. Environmental Graphics. Internet Design. Letterhead and
Stationery (Corporate Identity). Logos. Newsletters. Packaging. POP, Signs,
and Billboards. Posters. Publication Design. References. Part Two
Techniques. Chapter 5 Raster Graphics. Chapter Objectives. Digital Imaging
and Raster Graphics. Raster Graphics for Print and Web. Raster Graphics
Techniques. Document Setup. Layers and Compositing. Selections. Masks.
Color. Shape Basics. Retouching Basics. Type in Digital Imaging
Applications. Bitmap Filters. Layer Effects. Final Output for Print. Final
Output for Web. Design Assignment. Online Movie Lessons. Bibliography.
Chapter 6 Vector Graphics. Chapter Objectives. Digital Illustration and
Vector Graphics. Vector Graphics for Print and Web. Vector Graphics
Techniques. Document Setup. Layers and Templates. Color. Shapes and Paths.
Typography. Final Output for Print. Final Output for Web. Design
Assignment. Online Movie Lessons. Bibliography. Chapter 7 Digital Page
Layout for Print. Chapter Objectives. Page Layout Techniques. Document
Setup. Using Color. Text and Typography. Working with Images. Design
Assignment. Online Movie Lessons. Bibliography. Chapter 8 Web Site Design
and Development. Chapter Objectives. Creating a Web Site. The Design and
Development Process. Web Design and Development Techniques. Web Design and
Graphics Techniques. Web Development Techniques. Behaviors. Uploading Files
to the Internet. Design Assignment. Online Movie Lessons. Bibliography.
Figure Credits. Index. Appendices and online movie lessons are available at
www.wiley.com/go/digitaldesign.