Designing Your Identity: Stationery Design
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If the logo is the face of a company, its stationery might be its makeup. The right choice of a suitable colour, typography or dimensions to speak for the brand enhances its essential values, philosophy and concept. Designing Your Identity brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This book shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when…mehr

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Produktbeschreibung
If the logo is the face of a company, its stationery might be its makeup. The right choice of a suitable colour, typography or dimensions to speak for the brand enhances its essential values, philosophy and concept. Designing Your Identity brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This book shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.
Autorenporträt
Wang Shaoqiang is professor at GAFA,The Academy of Fine Arts, located in Guangzhou / China. He holds the position as dean of The Design, Visualization and Animation Department. He is editor of the renowned design magazine Design 360°, Asia-Pacific Design. He has been invited to lecture at several Art Academies and Universities in China and Hong Kong.