Basics Typography 03: Understanding Type - Harkins, Michael
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Packed with in-depth case studies and inspiring examples of type in different contexts, Understanding Type arms graphic design students with the knowledge they need to make informed decisions about type.
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and…mehr

Produktbeschreibung
Packed with in-depth case studies and inspiring examples of type in different contexts, Understanding Type arms graphic design students with the knowledge they need to make informed decisions about type.
Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.
  • Produktdetails
  • Basics Typography
  • Verlag: Bloomsbury Academic / Fairchild Books
  • Artikelnr. des Verlages: 233221
  • Seitenzahl: 184
  • Erscheinungstermin: 1. April 2013
  • Englisch
  • Abmessung: 228mm x 159mm x 20mm
  • Gewicht: 530g
  • ISBN-13: 9782940411825
  • ISBN-10: 2940411824
  • Artikelnr.: 35688017
Autorenporträt
Harkins, Michael
Michael Harkins was a director with a successful graphic design company before returning to education to teach full-time. He is a passionate advocate of the development of typographic study within graphic design and is currently working towards a PhD at Central Saint Martins, London, researching contemporary processes of text typeface design. He has been invited to talk at conferences internationally and his work has also been published and exhibited internationally. Michael is is a Fellow of the Higher Education Academy and is course leader for MA Graphic Design at the University of Portsmouth, UK.
Inhaltsangabe
Chapter 1: What is type?
Type today
The development of type
Case study 1 - Francessco Griffo: Punchcutter
Describing type
Task 1: Serifs

Chapter 2: Type genealogy
Keep it in the family
Distant relations
Case study 2 - Adrian Frutiger and 'Univers'
What's in a name?

Chapter 3: Type in context
General types
Case Study 3 - Fiona Ross and non-Latin types
Type relationships
A need to reclassify?
Task 2: A need to reclassify?
Choosing types - what to consider
Task 3: Appropriateness

Chapter 4: Old, new and familiar faces
Regular types
Genuine types
Case study 4 - The Garamond(s)
Unique types
Finding type
Task 4: Old and new

Chapter 5: Identifying type
Type spotting
Case study 5 - Erik Spiekermann a life in type
Genetically modified types
Task 5: A few good types

Chapter 6: Type and technology
The big reunion
Case study 6 - Jeremy Tankard digital font design
Common type formats
Task 6: OpenType functions
Rezensionen
The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to. Alan Meades, Canterbury Christ Church University, UK