The Birth of Korean Cool (eBook, ePUB) - Hong, Euny
-42%
10,97
Bisher 18,95**
10,97
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Bisher 18,95**
10,97
Alle Preise in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
Als Download kaufen
Bisher 18,95**
-42%
10,97
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar
Abo Download
9,90 / Monat*
*Abopreis beinhaltet vier eBooks, die aus der tolino select Titelauswahl im Abo geladen werden können.

Preis in Euro, inkl. MwSt.
Sofort per Download lieferbar

Einmalig pro Kunde einen Monat kostenlos testen (danach 9,90 pro Monat), jeden Monat 4 aus 40 Titeln wählen, monatlich kündbar.

Mehr zum tolino select eBook-Abo
Jetzt verschenken
Bisher 18,95**
-42%
10,97
Preis in Euro, inkl. MwSt.
**Preis der gedruckten Ausgabe (Broschiertes Buch)
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
0 °P sammeln

  • Format: ePub


How did a really unhip country suddenly become cool?
How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?
Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?
And just how does South Korea plan to use pop culture to beat America at its own game.
Welcome to South Korea: The Brand.
In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the
…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 0.31MB
Produktbeschreibung
How did a really unhip country suddenly become cool?

How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits?

Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money?

And just how does South Korea plan to use pop culture to beat America at its own game.

Welcome to South Korea: The Brand.

In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the 'Korean Wave': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer.

South Korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

  • Produktdetails
  • Verlag: Simon + Schuster Inc.
  • Seitenzahl: 288
  • Erscheinungstermin: 14.08.2014
  • Englisch
  • ISBN-13: 9781471131059
  • Artikelnr.: 41055783
Autorenporträt
Euny Hong is a journalist and author. Her work has appeared in The New York Times, The Washington Post and The Wall Street Journal Europe, among others. Now living in New York, she grew up in Gangnam, Seoul.