Andere Kunden interessierten sich auch für
![Handbook of Business Communication]( "Handbook of Business Communication")
Handbook of Business Communication37,99 €![Handbook of Intercultural Communication]( "Handbook of Intercultural Communication")
Handbook of Intercultural Communication43,99 €![Handbook of Intercultural Communication]( "Handbook of Intercultural Communication")
Handbook of Intercultural Communication195,99 €![Handbook of Communication in Organisations and Professions]( "Handbook of Communication in Organisations and Professions")
Handbook of Communication in Organisations and Professions226,99 €![Handbook of Multilingualism and Multilingual Communication]( "Handbook of Multilingualism and Multilingual Communication")
Handbook of Multilingualism and Multilingual Communication31,99 €![Handbook of Multilingualism and Multilingual Communication]( "Handbook of Multilingualism and Multilingual Communication")
Handbook of Multilingualism and Multilingual Communication198,99 €![Sprache in Interaktion]( "Sprache in Interaktion")
Sprache in Interaktion19,95 €
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).