Hard to Break - Poldrack, Russell
22,99 €
inkl. MwSt.

Liefertermin unbestimmt
Melden Sie sich für den Produktalarm an, um über die Verfügbarkeit des Produkts informiert zu werden.

oder sofort lesen als eBook
payback
11 °P sammeln
  • Gebundenes Buch

Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks "easy fixes? that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional goal-directed behaviors reflects a competition between different brain systems. Along the way, we learn how cues trigger habits; why we should make rules, not decisions; how the stimuli of the modern world hijack the brain's habit machinery and lead to drug abuse and other addictions; and how neuroscience may one day enable us to hack our habits.…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Hard to Break offers a clear-eyed tour of what neuroscience tells us about habit change and debunks "easy fixes? that aren't backed by science. It explains how dopamine is essential for building habits and how the battle between habits and intentional goal-directed behaviors reflects a competition between different brain systems. Along the way, we learn how cues trigger habits; why we should make rules, not decisions; how the stimuli of the modern world hijack the brain's habit machinery and lead to drug abuse and other addictions; and how neuroscience may one day enable us to hack our habits. Shifting from the individual to society, the book also discusses the massive habit changes that will be needed to address the biggest challenges of our time.
Autorenporträt
Russell A. Poldrack is the Albert Ray Lang Professor of Psychology at Stanford University. He is the author of The New Mind Readers: What Neuroimaging Can and Cannot Reveal about Our Thoughts (Princeton). He lives in San Francisco. Twitter @russpoldrack