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Produktdetails
  • Verlag: Simon + Schuster UK
  • Erscheinungstermin: Dezember 2006
  • Englisch
  • Abmessung: 198mm x 130mm x 20mm
  • Gewicht: 186g
  • ISBN-13: 9781416526667
  • ISBN-10: 1416526668
  • Artikelnr.: 22209607
Inhaltsangabe
CONTENTS
Foreword by Don Peppers
Introduction
ONE The Marketing Crisis That Money Won't Solve
TWO Permission Marketing -- The Way to Make Advertising Work Again
THREE The Evolution of Mass Advertising
FOUR Getting Started -- Focus on Share of Customer, Not Market Share
FIVE How Frequency Builds Trust and Permission Facilitates Frequency
SIX The Five Levels of Permission
SEVEN Working with Permission as a Commodity
EIGHT Everything You Know About Marketing on the Web Is Wrong!
NINE Permission Marketing in the Context of the Web
TEN Case Studies
ELEVEN How to Evaluate a Permission Marketing Program
TWELVE The Permission FAQ
Acknowledgments
Index
Rezensionen
Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."