Brad Geddes

Advanced Google AdWords (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Master Google AdWords and get more out of your campaignsWhat's the secret to making every pay-per-click of your GoogleAdWords really pay? This must-have guide-written by a GoogleAdvanced AdWords seminar instructor-shows you exactly how to applyadvanced techniques and tactics for better results. Discover thebest tools for keyword research, tips on crafting winning ad copy,advanced PPC optimization tricks, winning bidding strategies, andmuch more. If you manage AdWords PPC accounts, you won't want tomiss this expert, detailed instruction.* Covers the essential and advanced capabilities of GoogleAdWords* Explores keyword research, PPC optimization strategies, theintricacies of Content Nation, how to interpret results andreports, and much more* Provides busy marketers, consultants, PR professionals, Webdevelopers, and others with an invaluable, step-by-step guide ofadvanced concepts* Goes well beyond the basics and offers tips and tactics thatyou can immediately apply to your own campaigns* Reinforces concepts through fascinating, real-world casestudies* Includes a $25 Google Adwords Gift Card for new customersIf you've been seeking a practical, expert book on GoogleAdWords, one that goes well beyond the basics, Advanced GoogleAdWords is it!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 420
• Erscheinungstermin: 28. April 2010
• Englisch
• ISBN-13: 9780470640739
• Artikelnr.: 37298247

Autorenporträt

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.