Clotaire Rapaille

The Culture Code

An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

• Broschiertes Buch

Produktbeschreibung

An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.

Produktdetails

• Verlag: Broadway Books
• Seitenzahl: 224
• Erscheinungstermin: 17. Juli 2007
• Englisch
• Abmessung: 209mm x 142mm x 25mm
• Gewicht: 210g
• ISBN-13: 9780767920575
• ISBN-10: 0767920570
• Artikelnr.: 22533062

Autorenporträt

Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.

Rezensionen

This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.

--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader