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The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.

Produktbeschreibung
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.
  • Produktdetails
  • Always Learning
  • Verlag: Pev
  • 3rd rev. ed.
  • Seitenzahl: 976
  • Erscheinungstermin: 4. Mai 2016
  • Englisch
  • Abmessung: 282mm x 217mm x 43mm
  • Gewicht: 2282g
  • ISBN-13: 9781292093239
  • ISBN-10: 1292093234
  • Artikelnr.: 44996114
Autorenporträt
Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.