Geodemographics, GIS and Neighbourhood Targeting (eBook, PDF) - Harris, Richard; Sleight, Peter; Webber, Richard
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Geodemographic classification is 'big business' in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood…mehr

Produktbeschreibung
Geodemographic classification is 'big business' in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood analysis and commercial geodemographic products.Particular focus is given to the presentation and use ofneighbourhood classification in GIS. * Authored by leading marketing professionals and a prominentacademic, this book presents methods, theory and classificationtechniques in a reader-friendly manner * Supported by private and public sector case studies andvignettes * The applied 'how to' sections will specificallyappeal to the intended audience at work in business and serviceplanning * Includes information on the recent UK and US Census productsand resulting neighbourhood classifications

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 328
  • Erscheinungstermin: 13. Dezember 2005
  • Englisch
  • ISBN-13: 9780470864159
  • Artikelnr.: 37299652
Autorenporträt
Richard Harris, University of Bristol, UK. Peter Sleight, Target Market Consultancy, UK.
Inhaltsangabe
Introducing Geodemographics.London to Chicago and back again! The origins of geodemographics.The Evolution of Geodemographics and the Market Today.Geodemographics and GIS.Geodemographic Information Systems and Analysis.How geodemographic classification are built.Geodemographics around the world."But does it work? " Geodemographics in the dock.New data, new approaches: from geodemographics to geolifestyles.Postscript: There are three Is in geodemographics!