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A director in theoretical neuroscience introduces readers to the latest findings in the science of decision-making, offering an accessible discussion of the origins of aesthetic choices, ethical behavior, financial decisions, and more, in an account that also connects behavioral science to mental illness and addiction. Originally published as Why Choose This Book? Reprint.
A fascinating introduction to an important new area of research in the science of the mind.
Steven Pinker, Johnstone Professor, Harvard University; The Blank Slate
Compelling Montague knows that cool reason is not enough to explain decisions.
Antonio Damasio, University of Southern California; author of Descartes Error
A gripping story of what makes me, me.
Patricia Churchland, MacArthur genius award winner
I consider Read to be quite exceptional.
Francis Crick, Nobel Laureate, co-discoverer of DNA
Steven Pinker, Johnstone Professor, Harvard University; The Blank Slate
Compelling Montague knows that cool reason is not enough to explain decisions.
Antonio Damasio, University of Southern California; author of Descartes Error
A gripping story of what makes me, me.
Patricia Churchland, MacArthur genius award winner
I consider Read to be quite exceptional.
Francis Crick, Nobel Laureate, co-discoverer of DNA