Events - Future, Trends, Perspectives
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Events - future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case…mehr

Produktbeschreibung
Events - future, trends, perspectives provides insights into many of the recent developments within the diverse event industry.
International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges.
The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more.
Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike.

The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding.

Content:

Kim Werner and Ye Ding
Acknowledgements

PART A

Nicole Böhmer, Kim Werner and Imke Wargin
Female Careers in the Event Industry - Myth, Reality or Future Vision?

Susanne Doppler, Burkhard Schmidt and Liza Funke
Work Stress of Event Managers

Hans-Jürgen Gaida
Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances

Steffen Ronft
Event Psychology - An Interdisciplinary Approach

Chunlei Wang and Xingdan Wang
Theorising the "Event View" as a Kind of "World View"

Helmut Schwägermann
China Outbound Events - A Challenge for European MICE Destinations

Markus Große Ophoff, Kai-Michael Griese and Kim Werner
Event Organisations at the Interface between Sustainability and Digitalisation

Hui Huang and Hanzhi Zhang
Festivals and "New Retail": A Case Study of the "Double 11" Shopping Festival in China

Kim Werner, Christina Bosse and Kai-Michael Griese
Slow Events: Assessing the Potential for the Event Industry of the Future

PART B

Aliosha Alexandrov and Kai-Michael Griese
Value Co-creation and the Impact on Marketing and Event Management Curricula

Xing Lan and Yi Ding
Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS)

Mattheus Louw and Thomas Temme
Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game

Ye Ding, Li Zhang and Chunlei Wang
Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities

Gernot Gehrke
Researching the Future of Event Education

Steffen Ronft
Appendix: Further references concerning psychological effects and phenomena
  • Produktdetails
  • UTB Uni-Taschenbücher .5253
  • Verlag: Utb
  • Artikelnr. des Verlages: 5253
  • Seitenzahl: 366
  • Erscheinungstermin: 11. Mai 2020
  • Englisch
  • Abmessung: 266mm x 171mm x 27mm
  • Gewicht: 694g
  • ISBN-13: 9783825252533
  • ISBN-10: 3825252531
  • Artikelnr.: 56301215
Autorenporträt
Werner, Kim
Prof. Dr. Kim Werner lehrt Veranstaltungsmanagement an der Hochschule Osnabrück und in Shanghai.

Ye, Ding
Frau Dr. Ye Ding lehrt Eventmanagement an der Shanghai University of International Business and Economics (SUIBE).
Inhaltsangabe
Acknowledgements 5 1 Introduction (Kim Werner and Ye Ding) 21 1.1 Events: Future, Trends, Perspectives 21 1.2 What Students and Lecturers can take away from this Book 22 1.3 The Structure of this Book 23 1.4 Bibliography 27 PART A 29 2 Female Careers in the Event Industry - Myth, Reality or Future Vision? (Nicole Böhmer, Kim Werner and Imke Wargin) 31 2.1 Introduction 2.2 The Relevance of Gender Differences in the Event Industry 32 2.2.1 Gendered preferences and gender gap 32 2.2.2 Current gender issues in the event industry 34 2.2.3 Current situation of horizontal and vertical segregation in the German event industry 35 2.2.4 International developments within the industry 36 2.2.5 Current state of research 37 2.3 Current Career Concepts 39 2.4 Event Careers: Dream Career or Accidental Success? 40 2.4.1 Methodology 40 2.4.2 Results 41 2.4.3 Discussion and implications 42 2.4.4 Limitations and future research avenues 44 2.5 Conclusions and Summary 45 2.6 Questions 46 2.7 Further Readings 47 2.8 Bibliography 47 3 Work Stress of Event Managers (Susanne Doppler, Burkhard Schmidt and Liza Funke) 51 3.1 Introduction 3.2 Stress in the Event Industry 53 3.2.1 Defining stress 53 3.2.2 Job demands and resources 56 3.2.3 Health problems within the JD-R model 58 3.3 Method 59 3.3.1 Sample 59 3.3.2 Interviews 60 3.4 Results 60 3.4.1 Job demands 60 3.4.2 Job resources 62 3.5 Summary 63 3.6 Questions 64 3.7 Further Readings 64 3.8 Bibliography 64 4 Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances (Hans-Jürgen Gaida) 69 4.1 Introduction 69 4.2 Preliminaries 71 4.2.1 ICCA, the International Congress and Convention Association 72 4.2.2 World Economic Forum and Global Power City Index 73 4.2.3 UNWTO, the World Tourism Organization 74 4.2.4 IATA, the International Air Transport Association 75 4.3 Distruptive Technologies 79 4.4 Augmented Reality and Virtual Reality 80 4.5 Smart Cities 81 4.6 Urban Mobility 83 4.7 Aviation 87 4.8 Sustainability 88 4.9 Summary 89 4.10 Questions 92 4.11 Further Readings 92 4.12 Bibliography 92 5 Event Psychology - An Interdisciplinary Approach (Steffen Ronft) 97 5.1 Introduction and Definition 97 5.2 Characteristics of Psychological Disciplines 99 5.2.1 General psychology 100 5.2.2 Social psychology 100 5.2.3 Differential psychology 101 5.2.4 Psychology of perception 101 5.2.5 Environmental psychology 101 5.2.6 Cognitive psychology 101 5.2.7 Biological psychology 102 5.3 Goals and Effectiveness 102 5.3.1 Enhancement of efficiency of live communication 103 5.3.2 Specific relevance for professional event management 103 5.3.3 Specific relevance for brand communication 104 5.3.4 Specific relevance for trade fairs 104 5.4 Influence on / Manipulation of Event Participants 104 5.4.1 General conditions 104 5.4.2 Examples of psychological manipulation effects 105 5.4.3 Examples of sensory manipulating effects 108 5.5 History and Perspectives 109 5.5.1 Definition and development 109 5.5.2 Protagonists developing event psychology 110 5.5.3 Multisensory communication as a limitation of digital trans- formation? 110 5.6 Summary 111 5.7 Questions 111 5.8 Further Readings 111 5.9 Bibliography 112 6 Theorising the "Event View" as a Kind of "World View" (Chunlei Wang and Xingdan Wang) 115 6.1 Introduction 115 6.2 Literature Review 117 6.2.1 Special events and people's existence 118 6.2.2 Special events and life transformation 119 6.2.3 Special events and group life 119 6.2.4 Special events and experiential learning 120 6.3 The Construction of "the Event View as a World View" 120 6.3.1 The theoretical basis 120 6.3.2 The "event view as a kind of world view" 120 6.3.3 The core of special events: the experience and the attached meaning 121 6.3.4 Rituals and the symbolic meaning of an event 122 6.3.5 Special events and the accumulation and integration of cognitive elements 122 6.3.6 The four-dime