Roger D'Aprix

The Credible Company (eBook, ePUB)

Communicating with a Skeptical Workforce

• Format: ePub

Produktbeschreibung

In The Credible Company, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 192
• Erscheinungstermin: 11. November 2008
• Englisch
• ISBN-13: 9780470447345
• Artikelnr.: 37292319

Autorenporträt

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

Inhaltsangabe

Introduction-- The Communication Climate: How employees became skeptical and jaded in a global economy
a synopsis of my thesis with a summary of how to read and use the book Chapter 1-- A Morality Tale: Introduction of the INFORMS concept using the Xerox case story as metaphor Chapter 2 - Information: communication as process
the real information needs of employees
information as raw material for the 'intellectual capital assembly line'
the causes of information breakdowns and examples of their impact
the need for line of sight Chapter 3 - Noise reduction: the noise problem and its impact
how to reduce workplace noise
governance issues
self-restraint
the value of simple messaging
technology and social media Chapter 4 - Findings: the importance of data gathering to communication strategy
how to gather relevant data
the overloaded and under informed employee
cause, effect and correlation--the measurement dilemma Chapter 5 - One voice
turbulent change and its impact on employees
how leaders miss the point and their audience
leaders who have done it right (Welch, Spaulding, et al)
the vital role of the manager and face-to-face communication
Chapter 6 - Repetition: the essential ingredient for messages that stick
examples
clarity and consistency in creating memorable messages Chapter 7 - Marketplace: turning all eyes outward
matching strategy and the market forces that shape it Chapter 8 - Story telling: the impact of stories
examples from Corporate America Conclusion: Leaders and Communication Professionals: the proper and emerging roles of each
working together to break through the skepticism and finally engage the workforce

Rezensionen

"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change." (Personalfuhrung, December 2008)