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  • Format: ePub


Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can t Kill An Opportunity! shows how to apply Opportunity Thinking in your own…mehr

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Produktbeschreibung
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can t Kill An Opportunity! shows how to apply Opportunity Thinking in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity Thinking , a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity Thinking is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.

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  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 272
  • Erscheinungstermin: 16. Oktober 2013
  • Englisch
  • ISBN-13: 9781118822746
  • Artikelnr.: 39907138
Autorenporträt
Pam Henderson, PhD is an author, former faculty atCarnegie Mellon University, entrepreneur and recognizedspeaker. She invented Opportunity Thinking(TM), a creativeapproach to innovation that has transformed the way companies andorganizations, from Fortune 500 to non-profits, find big ideas thatwin and create sustainable growth. She speaks internationally and publishes widely on marketinsight, business and innovation strategy, and design and has beenrecognized in the Harvard Business Review, WallStreet Journal, and on NPR. Pam is co-founder and CEO of NewEdge, a growth, strategy anddesign firm that uses the Opportunity Thinking(TM) methodologyto create sustainable growth for companies across industries suchas John Deere, Pepsico, Dupont and The North Face. Prior to New Edge, Pam worked with the national laboratorysystem and Washington State University to commercialize early-stagetechnologies. She lives with her husband, three children, and dogsin Washington State.