The Fundamentals of Typography (eBook, PDF) - Ambrose, Gavin; Harris, Paul
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  • Format: PDF


The Fundamentals of Typography offers an incisive guide to typographic theory and practice.
Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world.
A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a
…mehr

Produktbeschreibung
The Fundamentals of Typography offers an incisive guide to typographic theory and practice.

Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world.

A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.
  • Produktdetails
  • Verlag: Bloomsbury UK
  • Seitenzahl: 184
  • Erscheinungstermin: 04.12.2006
  • Englisch
  • ISBN-13: 9782940439973
  • Artikelnr.: 46760572
Autorenporträt
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.