David Prakel

The Fundamentals of Creative Photography (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 210
• Erscheinungstermin: 14. Januar 2021
• Englisch
• ISBN-13: 9781000212907
• Artikelnr.: 60993717

Autorenporträt

David Prakel runs his own photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all levels in universities, colleges, schools in both the UK and the US as well as the prestigious Kodak Imaging Training Centre in Harrow, London.

Inhaltsangabe

Introduction. Photographic fundamentals: Formal elements - Composition
Principles of design
Technical considerations
Exposure and reciprocity
Language of photography
Putting it all together
Creativity and intent. Communication: Visual literacy
Ownership
Reading an image
Deconstruction
Semiotics - the study of signs
Influences
Talking about photography - technical language
Talking about photography - artistic language
Talking about photography - emotional language. Applied photography: Forms of photography
Commercial and advertising
Editorial
Sports
Architectural
Social
Wildlife and nature
Photojournalism
Fashion
Working within photography. Professionalism: Getting an education
Learning as an assisting photographer
Getting work
Portfolios
Marketing yourself
Representation and agents
Professional bodies. The brief: The client
A common language
How far can your creativity go?
Required outputs
Timing and deadlines
Legal issues
Passing off plagiarism
Model and property releases
Teamwork
Safe working practices. Workflow: Photographic workflow
Basic workflow: Pre-shoot
Basic workflow: Capture
Basic workflow: Transfer
Basic workflow: Process
Basic workflow: Editing
Basic workflow: Optimisation for output
Basic workflow: Archiving
Basic workflow: Cataloguing and digital asset management
Impact of digital
Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.