Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. * Learn how the JOBS Act impacts the fundraising model * Gain insight on startups from early stage to growth stage * Find the money you need to get your venture going * Craft your pitch and optimize the strategy * Build momentum * Identify the right investors * Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
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- Verlag: John Wiley & Sons
- Seitenzahl: 224
- Erscheinungstermin: 31.03.2016
- ISBN-13: 9781119191858
- Artikelnr.: 44872819
Foreword by Barbara Corcoran xiii Acknowledgments xvii 1 Everything Started with Onevest 1 2 Raising Capital for Your Startup 5 Speeding Up the Machine 5 It's Not as Easy as Reading an Article on Tech Crunch 6 The 18- to 24-Month Plan 7 Milestones 8 Breaking Even 9 Expectations of Investors 9 Outperform the Competition 11 Marketing 12 Storytelling 13 Leveraging Help 15 Divide and Conquer 16 The Rollercoaster of Emotions 17 Learn to Love Rejection 18 Connect the Dots 19 The Pros and Cons of Raising Capital 21 Don't Underestimate the Need for Capital 22 3 Setting Yourself Up for Success 25 Investors Don't Want to Invest 25 The Core of Your Business 26 Experienced and Talented Management 27 Organize Your Corporate Structure with a Legal Team 28 Helpful Advisors 29 Building Momentum 31 Team Alignment 31 Show Your Competitive Advantage 32 Know Your Terms 33 Vision 34 Attracting Investors Requires Patience 35 4 Crafting the Pitch 37 The Business Plan Problem 37 Get the Message Straight and Your Team behind It 38 The Elevator Pitch 40 The Pitch Deck 41 Awesome, Effective Pitch Deck Design 43 The One Pager 45 5 The Due Diligence Package 47 The Interview and the Visit 61 Find Balance 62 6 Sources of Capital 65 Bootstrapping 65 Credit Cards 67 Business Loans 68 Friends and Family 69 Crowd funding 71 Angel Investors and Super Angels 74 Angel Groups 76 Family Offices 77 Venture Capital 78 Venture Debt 80 7 Understanding the VC Game 81 Defining Roles in a VC Firm 81 The Process of Getting Funded by a VC 83 How VCs Monetize 84 VC Involvement in Your Company 85 Understanding the Value a VC Brings 85 Cutting through the VC Noise 86 Differences between Venture Capital and Private Equity 86 8 Investment Rounds Explained 89 Friends and Family 89 Micro Seed Round 92 Seed Round 95 Series A Round 97 Series B, C, D Investment Rounds 99 Initial Public Offering (IPO) 100 Research Is Critical 102 9 Deciding Investment Amounts and Prospects 103 Needed, Realistic, and Ideal Investment Levels 103 Your Valuation versus Market Valuation: The Asking Price 105 Persuading Investors with a Financial Forecast 106 Identifying Prospective Investors 108 Six Ways to Contact Investors 109 Creating a Buzz around Your Startup 111 10 PR: Creating a Storm and Building Momentum 113 The Rainmaker Code 113 Journalist Outreach 114 Self-Distributed Press Releases 116 More Buzz-Building Tactics for Smart Startups 119 11 What to Look For in an Investor 123 Why Selecting the Right Investors Is So Critical 123 Three Factors You Should Be Looking For in Investors 124 Three Factors to Avoid in Investors 126 Six Key Questions to Ask Potential Investors 128 Speed Is a Two-Way Street 128 Arming Yourself with Answers 129 12 Term Sheets and Terms 131 Term Sheets 101 131 Terms within Term Sheets That You Need to Know 140 Term Sheet Tactics 143 Smart Term Sheet Strategies 144 If Things Don't Go Forward 145 13 Closing the Deal 147 The Importance of Urgency 147 Creating a Completion Schedule 148 Managing Expectations 149 Updating Your Investors 151 Closing the Deal Is Not the End of the Deal 152 14 Avoiding Common Fundraising Mistakes 153 Failing to Connect 153 Clarity and Doing What You Say 155 Self-Sabotage in the Deal-Making Process 158 15 Understanding the JOBS Act 161 The Game Changer 161 The JOBS Act 162 Implications for Startups and Raising Money Online 173 Implications for Individual Investors 174 16 Recommended Tools for Fundraising 177 Using the Right Tools 177 Organization 178 Research 181 Social Media 182 Outsourcing 183 Sales and Administration 184 Finding Your Investors 185 17 Red Flags 187 Key Red Flags for Startups 187 Glossary 193 About the Author 197 Index 199
"The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read." - TONY HSIEH, author of Delivering Happiness and CEO of Zappos "The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience." - TIM DRAPER, Founder of Draper Associates, DFJ, and Draper University "The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising." - MARCO LANDI, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures "Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs." - JEFF STIBEL, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought "This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible." - JEFF BUSSGANG, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School "Raising money is perhaps the most daunting challenge faced by any startup. For the uninitiated, it is also mystical process filled with an increasingly complex array of investment options and practical considerations. As one of the finest entrepreneurs I know, Alejandro has put together an authoritative guide that should be required reading for all nascent entrepreneurs, as well as veterans looking to brush up on the latest the field has to offer." - TYLER WRY, Professor at The Wharton School "For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro's experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world." - ANYNDYA GHOSE, Professor at NYU Stern School of Business "Entrepreneurs need to be amazing at recruiting, selling and fundraising. The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur." - GIL PENCHINA, serial entrepreneur and prolific angel investor "The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again. It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don't change over time." - MARIANNE HUDSON, Executive Director at Angel Capital Association "It doesn't matter how great of a business you can build. If you can't raise money, you're toast. Master this book." - ILYA POZIN, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex "There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts. The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding." - PAUL MURPHY, Partner at Betaworks and CoFounder of Playdots "Alejandro's The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today's startup community the steps to successfully fundr
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