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Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuableasset--your loyal customers--have more tools than ever tocompare you to competitors and switch. Griffin does an excellentjob identifying the risks to customer loyalty in an environment ofimmediate and abundant information, and defines a path to earnloyalty through delivery of enhanced value in the eyes of yourcustomers. A truly important premise to building and maintaining asuccessful business."? --Gerald Evans, president, Hanes Brands Supply Chain and AsiaBusiness Development "In this…mehr

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Produktbeschreibung
Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuableasset--your loyal customers--have more tools than ever tocompare you to competitors and switch. Griffin does an excellentjob identifying the risks to customer loyalty in an environment ofimmediate and abundant information, and defines a path to earnloyalty through delivery of enhanced value in the eyes of yourcustomers. A truly important premise to building and maintaining asuccessful business."? --Gerald Evans, president, Hanes Brands Supply Chain and AsiaBusiness Development "In this dynamic treatise on customer retention, Jill Griffin,The Loyalty Maker, provides updated solutions to meet today'schallenge of changing consumer shopping habits. A must-read for allretailers and wholesalers." --Britt Jenkins, chairman of the board, Tandy BrandAccessories, Inc. "Mandatory reading for anyone who manages customer loyalty. Atruly thought-provoking read!" --Timothy Keiningham, global chief strategy officer, executivevice president, IPSOS Loyalty "Every company is in the service business now, whether theyrealize it or not. Jill's book is a great start on how to make yourservice experiences better than they are today." --Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-SwitchCustomer is a must-read." --Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" --Kelly Cook, vice president, Customer Engagement/CRM, WasteManagement
  • Produktdetails
  • Verlag: John Wiley & Sons
  • Seitenzahl: 288
  • Erscheinungstermin: 30.03.2009
  • Englisch
  • ISBN-13: 9780470444146
  • Artikelnr.: 37292580
Autorenporträt
Jill Griffin, known to her clients as "The Loyalty Maker," is an award-winning author, consultant, and speaker. Since 1988 she has led Austin-based Griffin Group, helping B2B and B2C firms, large and small, build fiercely loyal customers. She is the author of Customer Loyalty, which was named to Harvard Business School's "Working Knowledge" list and has been translated into six languages, as well as a co-authored book, Customer Winback. An in-demand speaker, Jill keynotes conferences worldwide. Reach Jill at www.loyaltysolutions.com.
Inhaltsangabe
Preface. Introduction. Get a Grip. 1. Welcome to the Compulsion
to
Compare Planet. 2. Why Customers Search and Switch. Get the Credit You're Due. 3. Ace Your Buyer's Worth
It Test. 4. Manage Perception Makers and Takers. 5. Be (and Stay) Damn Different. Fortify Your Firewall. 6. Build Customer Trust. 7. Find and Grow Passionate
to
Serve Employees. 8. Look for Tamers That Teach. Move On Now!. 9. Follow the 10 Day Starter Plan. Notes. Acknowledgments. About the Author. Index.