Louis Rosenfeld

Search Analytics for Your Site (eBook, ePUB)

Conversations with Your Customers

• Format: ePub

Produktbeschreibung

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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Produktdetails

• Verlag: Rosenfeld Media
• Seitenzahl: 224
• Erscheinungstermin: 6. Juli 2011
• Englisch
• ISBN-13: 9781933820040
• Artikelnr.: 49261621