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The former CEO and bestselling author returns to help conservatives reach a broader audience and unlock the country's full potential .
Since the 2006 publication of her New York Times bestseller Tough Choices , former Hewlett-Packard CEO Carly Fiorina has faced a new round of challenges. She ran for the Senate as a Republican in deep-blue California; battled breast cancer; suffered the loss of a step-daughter; and launched the Unlocking Potential Project, a new grassroots organization.
Now she has a message for those who worry about America's future: Our wounds are self-inflicted. We
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Produktbeschreibung
The former CEO and bestselling author returns to help conservatives reach a broader audience and unlock the country's full potential.

Since the 2006 publication of her New York Times bestseller Tough Choices, former Hewlett-Packard CEO Carly Fiorina has faced a new round of challenges. She ran for the Senate as a Republican in deep-blue California; battled breast cancer; suffered the loss of a step-daughter; and launched the Unlocking Potential Project, a new grassroots organization.

Now she has a message for those who worry about America's future: Our wounds are self-inflicted. We have all the resources we need to prosper, but we don't tap into them. By ignoring conservative principles-or failing to articulate those principles in ways that connect with regular people-Republicans have missed many opportunities to lead.

Fiorina believes that politics, like business, is primarily about people. She shows how conservatives can reach out across the usual barriers of gender, race, income, and party affiliation to craft a message that appeals to a wide range of Americans. Her book will be an important blueprint for conservatives as we approach the critical elections of 2016.


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Autorenporträt
CARLY FIORINA is the chairman of two major charitable organizations, Opportunity International and Good360. She is also the chairman of the American Conservative Union Federation and of the Unlocking Potential Project. From 1999 to 2005 she was the chairman and CEO of Hewlett-Packard, becoming the first woman CEO of a Fortune 20 company, and before that she spent nearly twenty years as a telecommunications executive. Her memoir, Tough Choices, was a New York Times bestseller. She and her husband, Frank, live in Virginia, close to their daughter and granddaughters.