Janine Marchessault

Marshall McLuhan (eBook, PDF)

• Format: PDF

Produktbeschreibung

'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan' - Topia Journal



'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s'

Jim McGuigan, Professor of Cultural Analysis, Loughborough University



Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:

· Explains McLuhan's key ideas

· Engages with critical issues in media and contemporary art

· Demonstrates the relevance of his work for students

of media and communications

· Addresses his methodological contribution

· Revises our understanding of his place in the history of ideas.

Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 264
• Erscheinungstermin: 17. September 2010
• Englisch
• ISBN-13: 9781412932523
• Artikelnr.: 38408043

Inhaltsangabe

Introduction
McLuhan¿s Project
PART ONE: CAMBRIDGE
Romantic Art
New Criticism
Catholicism
PART TWO: AMERICA
Early Media Studies and Mamäs Boys
Experimental Seminar
Innis, New Media and the University
Galaxy
Sacred Technologies, Historical Imagination
PART THREE: GLOBAL THEATRE
Project for Understanding Media
Electronic Call Girl
Murder by Television
Globalization and Time