Corporate and Organizational Identities (eBook, PDF)

Integrating Strategy, Marketing, Communication and Organizational Perspective
Redaktion: Moingeon, Bertrand; Soenen, Guillaume

• Format: PDF

Produktbeschreibung

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 18. Juli 2002
• Englisch
• ISBN-13: 9781134460151
• Artikelnr.: 42976520