Susan Horner, John Swarbrooke

Consumer Behaviour in Tourism (eBook, PDF)

• Format: PDF

Produktbeschreibung

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 500
• Erscheinungstermin: 14. Dezember 2020
• Englisch
• ISBN-13: 9781000290790
• Artikelnr.: 60576455

Autorenporträt

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.

John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.

Inhaltsangabe

Part 1: Context 1. Introduction 2. The history of tourist behaviour 3. The
main concepts and models in tourist behaviour. Part 2: The
Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the
purchase decision-making process Part 3: Typologies of Tourist Behaviour
7. Typologies of tourist behaviour and segmentation of the tourism market
Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand.
9. National differences: domestic, inbound and outbound tourism markets.
10. The nature of demand in different segments of the tourism market. 11.
Consumer behaviour and purchase experiences in the different sectors of
tourism. Part 5: Consumer Behaviour and Marketing 12. Researching tourist
behaviour: marketing research 13. The marketing mix and tourist behaviour.
Part 6: Topical Issues in Consumer Behaviour. 14. Climate change,
sustainability and tourist behaviour. 15. Man-made crises, natural
disasters and tourist behaviour. 16. The role of information and
communication technologies in tourism. 17. Tourists buy experiences not
products 18. The cruise market. Part 7: Conclusions and the Future. 19.
Conclusions and the future of consumer behaviour in tourism.