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"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.…mehr

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Produktbeschreibung
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CZ, D, DK, EW, E, FIN, F, GR, HR, H, I, LT, L, LR, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

  • Produktdetails
  • Verlag: Crown
  • Seitenzahl: 276
  • Erscheinungstermin: 2. Februar 2011
  • Englisch
  • ISBN-13: 9780307780645
  • Artikelnr.: 39206430
Autorenporträt
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.