Neil Leonard, Gavin Ambrose

Basics Graphic Design 03: Idea Generation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 200
• Erscheinungstermin: 13. Juli 2017
• Englisch
• ISBN-13: 9781350034082
• Artikelnr.: 48667210

Autorenporträt

Neil Leonard is Associate Head of Department, Design Communication at the University of the West of England. He was formerly Programme Leader for Graphic Design at Plymouth College of Art, UK. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.

As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Inhaltsangabe

Chapter 1: Basic principles Getting started Kick-starting the process
Working in a group Studio interview Exercise Chapter 2: Creative thinking
and idea generation Strategies and methods Exploring idea generation Studio
interview Exercise Chapter 3: Audience and context Audience-specific
techniques Client and competition Object, construction and materials Studio
interview Exercise Chapter 4: Practical idea generation Working in the
studio Working in the environment Studio interview Exercise Chapter 5:
Developing and informing your ideas Informing your ideas Synthesis and
development Studio interview Exercise Chapter 6: Application Presenting and
communicating ideas Applying idea generation Studio interview Exercise