Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals - Starr, Douglas Perret; Dunsford, Deborah Williams
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Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to…mehr

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Produktbeschreibung
Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.
Autorenporträt
Douglas Perret Starr has had three careers: 20 years of field experience as a reporter (13 as an Associated Press newsman) covering government, politics, and the Civil Rights Movement in Louisiana, Mississippi, and Florida; 7 years as a public relations speech ghostwriter; and 39 years as a professor teaching journalism and public relations. Deborah Williams Dunsford is an agricultural journalism graduate of Kansas State University who has more than twenty years' experience in public relations, media writing, and account service. Her clients included Monsanto, BASF, Asgrow Seed, Sea Ray Boats, Azimuth Yachts, Armstrong Energy Service, and Union Planters Bank (now Regions Bank).