41,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
21 °P sammeln
  • Broschiertes Buch

What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as: * New technologies and new business environment as the context for e-Business. * New strategies and business models developed in response to the internet and related technologies. * Organizational innovations necessary in order to implement and manage e-Business strategies. The book will also explore the transformation of various…mehr

Produktbeschreibung
What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as: * New technologies and new business environment as the context for e-Business. * New strategies and business models developed in response to the internet and related technologies. * Organizational innovations necessary in order to implement and manage e-Business strategies. The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
Autorenporträt
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
Rezensionen
"This book provides a comprehensive roadmap that helps tounderstand the complicated and multi-faceted phenomenon ofE-Business. It bridges real examples of the many ways E-Business isused to augment, substitute, disrupt, and dis-intermediate thenormal practices of business with the relevant academic views ofthe same. The result is a powerful tool for practitioners andacademics that allows the reader to drill down on these issues inwhatever depth is desired." Thomas H. Brush, PurdueUniversity

"This book is refreshingly well-written and thought provoking.Grounded in appropriate theory and literature, it provides a mostwelcome addition to the e-business literature." ProfessorMichael D Williams, Swansea University