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Video Persuasion will show you how to combine all the elements of good video production, the ability to create interesting, engaging, and watchable videos, with scientifically-proven direct response marketing strategies. Using the video persuasion techniques in this book will help make all your video's "work better" regardless of the goal you are trying to achieve. Written by direct response marketing pioneer Rick Cesari, Video Persuasion is a step-by-step blueprint that combines the real world success of Rick's 25 years of direct to consumer marketing along with proven direct marketing principles to help you create videos that will sell more product, grow your business and build a successful 21st century brand. Essentially a mini-MBA on Video Marketing in the Digital Age this book is packed with insights, strategies, and 'in-the-trenches' experience from experts who have been-there, done-that. Video Persuasion offers: -Practical step-by-step advice on how to get the best testimonials, -Video production tips that will save you money, -Copywriting secrets for creating powerful offers and much more, including -Three (3) ways to start any video to "hook" the viewer and keep them engaged. -Expert interviews with powerful stories that will motivate and inspire. It's comprehensive, compelling and entertaining from start to finish. If you liked Robert Cialdini's book, "Influence: The Psychology of Persuasion", you'll love Video Persuasion.