Acknowledgments vii
Introduction: Commercialism as a Cultural Text 1
1. Commercialism and the Cultural Value of Country Music, 1920-1947 13
2. Country Music Becomes Mass Culture, 1940-1958 53
3. Country Audiences and the Politics of Mass Culture, 1947-1960 95
4. Masses to Classes: The Country Music Association and the Development of
Country Format Radio, 1958-1972 133
5. Commercialism and Tradition, 1958-1970 168
6. Silent Majorities: The Country Audience as Commodity, Constituency, and
Metaphor, 1961-1975 200
Conclusion: Money Music 236
Notes 245
Selective Bibliography 273
Index 287
