The Next Economy MBA: Redesigning Business for the Benefit of All Life - Axelrod, Erin; Bayuk, Kevin
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"This book proposes a radical but rigorous rethinking of the traditional MBA program that combines solid business principles with a commitment to environmental and social justice. Many current and aspiring entrepreneurs and aspiring entrepreneurs are looking for an education that provides an understanding of the fundamentals of business but also deeply aligns with their progressive values. The Next Economy MBA fills that gap. Based on a course field-tested with over 250 students, it covers traditional MBA topics like such as business strategy and structure, finance, marketing, recruiting, and…mehr

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Produktbeschreibung
"This book proposes a radical but rigorous rethinking of the traditional MBA program that combines solid business principles with a commitment to environmental and social justice. Many current and aspiring entrepreneurs and aspiring entrepreneurs are looking for an education that provides an understanding of the fundamentals of business but also deeply aligns with their progressive values. The Next Economy MBA fills that gap. Based on a course field-tested with over 250 students, it covers traditional MBA topics like such as business strategy and structure, finance, marketing, recruiting, and branding, etc. from a socially just and environmentally regenerative perspective. Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution. And they can be hugely expensive. Sustainable MBA programs, while laudable, are too timid and incremental to make a lasting impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It touches on topics like such as Indigenous values, self-managing organizations, comprehensive strategies to reverse climate change, non-violent communication, locally self-reliant economies, racial justice, and more. This book answers the question, "What would an essential business education look like if we wanted to completely redesign the economy for the benefit of all life?""--
Autorenporträt
LIFT Economy is an impact consulting firm whose mission is to create, model, and share a racially just, regenerative, and locally self-reliant economy that works for the benefit of all life. This book is written by the partners and worker-owners at LIFT. Erin Axelrod specializes in accelerating the spread of climate-benefiting and land-based businesses. Kevin Bayuk merges his experience in business with his experience in permaculture to help businesses care for people while enhancing the earth. Shawn Berry combines his hands-on experience as an entrepreneur with community organizing and systems theory. Ryan Honeyman helps companies achieve B Corp certification and is the coauthor of The B Corp Handbook. Phoenix Soleil is a teacher of nonviolent communication and mindfulness.