A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making…mehr
A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes.
Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas, techniques, and leading practices Describes common obstacles and offers practical solutions
Any leader or professional who needs concrete solutions--right now--to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide.
PETER SKARZYNSKI advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation. DAVID CROSSWHITE is an advisor to senior leadership of large organizations on their most significant strategy and growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country.
Inhaltsangabe
1 Setting Context 1 About This Field Guide 1 The Innovation Challenges 3 Principles of Innovation 7 As You Read The Guide 11 2 Raising Your Innovation IQ Through Insight-Driven Innovation 13 What Is a "Great Insight"? 14 Five Insight Types 16 Key Take-Aways 52 3 Enabling Breakthrough Innovation 53 Enabling Breakthrough Innovations Through Insight Combinations 54 Domaining: Building a Pipeline of Related Concepts 57 Bringing Strategic Focus to Your Efforts: Innovation Architecture 69 Key Take-Aways 72 4 From Nascent Idea to Business Concept 73 Changing Your Mind-Set About the Innovation Process 74 The SEI Approach 76 Using an Iterative Learning Process 87 Don't Take Opportunity Elaboration and Framing for Granted 88 Fast-Tracking Opportunities When You Believe Speed to Market Is Critical 89 Key Take-Aways 91 5 Propelling Fast Innovation 93 Engaging the Organization Through Focused Innovation Challenges 95 Innovation Accelerators 106 Open Innovation: Moving Faster Than Your Internal Development 108 Key Take-Aways 115 6 Experimentation and De-Risking 117 Framing Risk to Manage It 119 Defining Your Learning Path 120 Developing Your Experimentation Agenda 123 Experimentation in Action 132 Key Take-Aways 136 7 Innovating While in Market 139 Innovating While Flying the Plane 140 Principles to Guide Postlaunch Innovation 141 Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142 Translating Insights into Action 150 Continue to Experiment for Postlaunch Learning and Revision 154 Postlaunch Innovation: Illustrative Design Approaches 154 Postlaunch Innovation Pioneers: Select Case Examples 157 Postlaunch Innovation Issues to Anticipate 161 Key Take-Aways 163 8 Organizing for Innovation 165 A Framework for Organizing the Elements of Innovation 166 Design Principles for Organizing for Innovation 167 The Organizing Elements 172 Case Examples: Organizing for Innovation 189 Key Take-Aways 198 9 Leading Innovation 199 Leading Innovation from the Top 200 Driving Leadership Engagement in Innovation 204 An Example of Innovation Leadership Engagement 206 Leading Innovation from the Top: Who's on Point? 210 Top Leadership as an Indispensable Element 212 Leading from Within: Grassroots-Led Innovation 213 Key Take-Aways 218 10 Getting Started 219 Designing from Outcomes Back 220 Different Types of Innovation Outcomes 221 High-Level Designs for Frequently Desired Outcomes 223 Getting Started: Assembling the Team 237 Assessing Issues and Approach: Innovation Assessment and Design 239 Before You Begin: Some Additional Tips 244 Key Take-Aways 245 11 Conclusion and Looking Ahead 247 Flexible, Reconfigurable Techniques for Addressing Innovation Challenges 249 Be Alert for Common Pitfalls 251 Notes 255 Acknowledgments 265 About the Authors 269 Index 271
1 Setting Context 1 About This Field Guide 1 The Innovation Challenges 3 Principles of Innovation 7 As You Read The Guide 11 2 Raising Your Innovation IQ Through Insight-Driven Innovation 13 What Is a "Great Insight"? 14 Five Insight Types 16 Key Take-Aways 52 3 Enabling Breakthrough Innovation 53 Enabling Breakthrough Innovations Through Insight Combinations 54 Domaining: Building a Pipeline of Related Concepts 57 Bringing Strategic Focus to Your Efforts: Innovation Architecture 69 Key Take-Aways 72 4 From Nascent Idea to Business Concept 73 Changing Your Mind-Set About the Innovation Process 74 The SEI Approach 76 Using an Iterative Learning Process 87 Don't Take Opportunity Elaboration and Framing for Granted 88 Fast-Tracking Opportunities When You Believe Speed to Market Is Critical 89 Key Take-Aways 91 5 Propelling Fast Innovation 93 Engaging the Organization Through Focused Innovation Challenges 95 Innovation Accelerators 106 Open Innovation: Moving Faster Than Your Internal Development 108 Key Take-Aways 115 6 Experimentation and De-Risking 117 Framing Risk to Manage It 119 Defining Your Learning Path 120 Developing Your Experimentation Agenda 123 Experimentation in Action 132 Key Take-Aways 136 7 Innovating While in Market 139 Innovating While Flying the Plane 140 Principles to Guide Postlaunch Innovation 141 Using Front-End Techniques in Postlaunch Activities: Develop New Insights to Enable New Learning 142 Translating Insights into Action 150 Continue to Experiment for Postlaunch Learning and Revision 154 Postlaunch Innovation: Illustrative Design Approaches 154 Postlaunch Innovation Pioneers: Select Case Examples 157 Postlaunch Innovation Issues to Anticipate 161 Key Take-Aways 163 8 Organizing for Innovation 165 A Framework for Organizing the Elements of Innovation 166 Design Principles for Organizing for Innovation 167 The Organizing Elements 172 Case Examples: Organizing for Innovation 189 Key Take-Aways 198 9 Leading Innovation 199 Leading Innovation from the Top 200 Driving Leadership Engagement in Innovation 204 An Example of Innovation Leadership Engagement 206 Leading Innovation from the Top: Who's on Point? 210 Top Leadership as an Indispensable Element 212 Leading from Within: Grassroots-Led Innovation 213 Key Take-Aways 218 10 Getting Started 219 Designing from Outcomes Back 220 Different Types of Innovation Outcomes 221 High-Level Designs for Frequently Desired Outcomes 223 Getting Started: Assembling the Team 237 Assessing Issues and Approach: Innovation Assessment and Design 239 Before You Begin: Some Additional Tips 244 Key Take-Aways 245 11 Conclusion and Looking Ahead 247 Flexible, Reconfigurable Techniques for Addressing Innovation Challenges 249 Be Alert for Common Pitfalls 251 Notes 255 Acknowledgments 265 About the Authors 269 Index 271
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